So what is blogging and why should I bother with it?

Blogging online has grown in popularity over the last few years, in fact the word web blog is now part of our everyday vocabulary. A blog provides a very straight forward platform for you to share your news and keep your followers updated with news and articles relevant to your company. Regular entries of commentary, videos and events updates can all be posted on a blog easily. These posts are quickly picked up by the search engines and can drive more traffic to your website. They can also be bookmarked by social bookmarking sites such as Technorati which will provide great links to your website, this coupled with SEO optimisation will increase your chances of success.

Other business benefits for you

• Over time you’ll gain an audience of subscribers to your blog who will be notified every time you post something. Imagine how quickly your message can be received by individuals that are interested in what you have to say.
• Building relationships is key to your online success, a blog is a two-way street where your audience can join in and have their say. By being transparent you will gain trust and respect from your audience, all of a sudden your company will have be much more approachable as you have a ‘face’.
• Viral marketing can explode your marketing efforts, Blogs are more easily picked up by social bookmarking sites and if your goes viral that will push more visitors to your website.
• A Blog becomes a point of differentiation, if you are writing about what you do and how you deliver, you can demonstrate your unique selling points and why new prospects should do business with you.
• You will become known as an expert in your field which will bring about lots of PR opportunities from journalists who will approach you instead of your competitors.
• On a practical level a web blog is a time-saver as its great place to post your articles that you can then also push out to your clients via email marketing.

So how can IRUN help you?

If you need help with your web blogging then why not talk to the IRUN team, we can help you get set up, or even blog for you if you prefer. For more information on web blogging, telephone 01865 920003, or email us to request a call back.